We believe the seven classic virtues are time-tested stepping stones toward a better life for our people and the nation. But we know that abstract ideas are easily forgotten in a busy world. That is why we designed this collection of physical goods and apparel. We understand that each individual act is but a small rock, but out of many small rocks, we build a sturdy house.

Our real story begins when a boy meets girl, in London England. According to legend John Lennon first met Yoko Ono, in 1966 at a gallery in London where one of the pieces she had created was an Apple gently placed on top of a plexiglass cube with the simple word "Apple" on a metal plaque screwed firmly into the side.

The White Róse was a small group of teenage kids in Germany during World War 2. During the the dark days of Nazi Germany, this group of students stood up to the regime. They risked their lives to speak out against the evils of the German government and the German people.

Inspired by the promise of a New World, and America's spirit of freedom, we embark on a journey to celebrate our history, understand past missteps, and move toward a brighter future - a more promising New World.

For us this journey focuses on design, ideas, events, and tourism to explore our land and region's rich heritage and contribute, often in small ways, to a more sustainable future.